# Cold Email Template From a $60B Company (+ Follow-Up Trick) Canonical URL: https://pumpgtm.com/blog/genius-cold-email-template-60b-company [← All guides](/blog) Cold email Outbound # The GENIUS cold email template a $60B company sends founders after they raise A congratulations email the week a founder closes a round, three quick reasons to care, and then a follow-up that reads like a human mistake. Why this cold email from a $60B company works, and the template to copy. Namanyay Goel · October 21, 2026 · 5 min read On this page - [The first email: congrats, three points, one ask](#the-first-email-congrats-three-points-one-ask) - [The follow-up is the genius part](#the-follow-up-is-the-genius-part) - [The template to copy](#the-template-to-copy) - [Questions founders ask](#questions-founders-ask) A good cold email template does two things: it reaches someone at a moment they care about, and it gets a second look when the first message is ignored. This one, from Ramp (a $60B company), does both in under 80 words across two emails. It goes to founders right after they announce a funding round. This is the first in a series where I break down cold emails from great companies, one short at a time. ## The first email: congrats, three points, one ask Congrats to the [Company] team on your most recent funding. Big milestone! As you scale, Ramp helps 60,000+ high-growth companies close books 8x faster, automate spend management, earn yield on idle cash, and find 3-5% savings without adding headcount. Would love to connect for 15 minutes to show you how we can help [Company] scale efficiently post-raise. The congratulations is not flattery for its own sake. It proves the email was sent because of something that just happened to the reader, which is the whole idea behind [hiring and funding signals](/blog/hiring-and-funding-signals-for-outbound). A founder who just raised is about to hire, spend and set up finance, so the timing does most of the work. Then one line about the product, packed with three concrete points (faster books, automated spend, 3-5% savings) instead of adjectives. Then a single ask. ## The follow-up is the genius part A day or two later, a second email lands in the same thread: Shoot! Forgot to put this in my last email - here's a link to my calendar to book some time. Just interested in hearing how things are going and seeing if we can play a part in simplifying things for the team. It reads like a human mistake. Nobody minds a person who forgot a link, so it skips the guilt trip of "just bumping this up". It also does the job every follow-up exists for: it moves the thread back to the top of the inbox, this time with a link that makes saying yes take one click. Of course it was not a mistake. It was carefully thought through, which is what makes it work. ## The template to copy Email 1: Congrats to the [Company] team on [the thing that just happened]. Big milestone! As you [what they are about to do], [Your company] helps [proof number] [type of company] [result one], [result two], and [result three]. Would love to connect for 15 minutes to show you how we can help [Company] [their next goal]. Email 2, same thread, 1-2 days later: Shoot! Forgot to put this in my last email - here's a link to my calendar to book some time. Just interested in hearing how things are going and seeing if we can play a part in [their problem]. One honest caveat: Ramp can ask for 15 minutes in the first email because the reader already knows the name. Without that brand, a question about the problem usually beats a meeting request, which is rule three of [cold messages that get replies](/blog/cold-message-that-gets-replies-three-rules). Keep the follow-up trick either way. And if an AI is writing these for you, run them past the [review list for AI-written cold messages](/blog/review-ai-written-cold-messages) before they go out. PumpGTM sends sequences like this from your own LinkedIn, email, X and Instagram accounts, with the follow-ups in the same thread and a stop the moment someone replies. The full setup is in [multi-channel outbound for your next 10 customers](/blog/multi-channel-outbound-next-10-customers), and [how PumpGTM works](/blog/what-is-pumpgtm-how-it-works) covers the rest. ## Transcript This email from a 60 billion valuation company is one of the most genius I've ever seen. It starts by actually finding me at the right time and messaging me a congratulations when I just closed their funding round. After that, there's one quick line about three precise points how it's better. It's faster, it can automate stuff, and it also does 3-5% savings. Finally, the person asks me to connect on a 15-minute call. But the follow-up email is where it actually becomes really genius. After that, they say, shoot, forgot to put this in the last email. And they put the link of calendar right there. So it sort of feels like a human mistake, but of course it is something that they have very carefully thought of. And the fact that this human mistake makes the email come to the top of my inbox again is what's really genius and smart about it. ## Questions founders ask Why does the "forgot to put this in my last email" follow-up work? It reads like a real person made a small mistake, so it does not feel like a pushy bump, and it moves the thread back to the top of the inbox with a calendar link that makes saying yes one click. When should I send the follow-up? In the same thread, a day or two after the first email. Sending it in the same thread is what makes the "forgot" framing believable. Is it dishonest to pretend you forgot the link? It is a light touch, and the email still says plainly what you want: a short call. If it does not sit right with you, the same structure works with a straight "here's my calendar if easier" line. Should my first cold email ask for a 15-minute call? Ramp can, because people know the name. Most startups get more replies by asking a question about the problem first and offering the call once they answer. What timing signals work best for an opener like this? Anything that just changed for the reader and creates a need you solve: a funding round, a new job post for the role you replace, a new hire in the team you sell to, a product launch. [Original source](https://youtube.com/shorts/XKJourQpibY) · 2026-10-21 · Adapted and expanded for PumpGTM [Namanyay Goel](https://nmn.gl/) · Founder, PumpGTM Founder of PumpGTM (YC). Writes about founder-led GTM, LinkedIn outbound, and the systems behind it. [X](https://x.com/NamanyayG)[LinkedIn](https://www.linkedin.com/in/namanyayg/) On this page - [The first email: congrats, three points, one ask](#the-first-email-congrats-three-points-one-ask) - [The follow-up is the genius part](#the-follow-up-is-the-genius-part) - [The template to copy](#the-template-to-copy) - [Questions founders ask](#questions-founders-ask) Share Founders doing this with PumpGTM [LADR Media LADR Media went from "nothing is happening" to a booked meeting in two days](/customers/ladr-media)[Harbor Harbor reaches clinical leaders at medical device companies on LinkedIn](/customers/harbor)[Hank Hank runs five LinkedIn accounts from one place after leaving Dripify](/customers/hank) ## Find and engage with buyers across channels Give your AI the super strength to find you leads and message them till you get the sale across LinkedIn, email, X, and more. ## More guides [### How to find customers from your competitors: the competitor lead universe List who already buys from your competitors and who engages with their posts, then ask them for feedback instead of a sale. The 4 steps, with Claude or ChatGPT. 8 min read](/blog/how-to-find-customers-from-your-competitors)