# PumpGTM vs Artisan

Canonical URL: https://pumpgtm.com/compare/artisan

Artisan sells Ava, an AI BDR with a built-in contact database, CRM sync and a dialer for your reps, on plans quoted by sales. PumpGTM is self-serve with public prices, checks each person's fit before the first message, sends on X as well as LinkedIn and email, and runs fully from your own AI assistant. Pick Artisan if you want an autonomous BDR working alongside reps who call, with two-way Salesforce or HubSpot sync.

Published by PumpGTM. Sources checked November 10, 2026. We compare each product's own public pages across seven stages, not hands-on benchmark results. Features and prices vary by plan. "No confirmed coverage" means the public pages we checked do not establish the capability, not that it is unavailable. Check each source and the plan you would buy.

## Every stage, side by side

Statuses: Built in, Partial, Requires another tool, No confirmed coverage.

| Stage | PumpGTM | Artisan |
| --- | --- | --- |
| Find buyers | **Built in.** Describe your buyers in plain words and PumpGTM searches 2B+ contact data, or starts from LinkedIn and X post engagement, new X followers and hiring signals. [Product details](https://pumpgtm.com/) | **Built in.** Ava finds people from an ICP you describe in plain language and from signals such as funding, hiring, job changes and social keywords. [Source](https://www.artisan.co/ai-sales-agent) |
| Check fit | **Built in.** PumpGTM checks each person against your ideal customer before outreach, shows why they were kept or skipped, and contacts only the people you approve. [Product details](https://pumpgtm.com/) | **Partial.** Ava prioritizes leads by likelihood to convert, and applies your qualification criteria before booking a meeting, not before the first message. [Source](https://support.artisan.co/qualification-criteria) |
| Write the messages | **Built in.** PumpGTM drafts your sequence and a personal opening line from the signal each person showed, and nothing sends until you approve it. [Product details](https://pumpgtm.com/mcp) | **Built in.** Ava drafts personalized sequences from research and enrichment, and you can require approval of every message before it sends. [Source](https://support.artisan.co/how-should-ava-schedule-and-send-messages) |
| LinkedIn, email and X | **Built in.** LinkedIn, email and X steps run in one sequence from your own accounts, and a reply on any channel cancels the rest. LinkedIn: Built in. Email: Built in. X: Built in. WhatsApp is a beta by request. There are no calls or SMS. [Product details](https://pumpgtm.com/integrations) | **Partial.** Ava sends email from your mailboxes and LinkedIn connection requests and messages, but no X steps. LinkedIn: Built in. Email: Built in. X: No confirmed coverage. Phone calls placed by your reps from a built-in dialer; Ava queues call steps but does not place calls. [Source](https://support.artisan.co/getting-started/connect-linkedin) |
| Account safety | **Built in.** Each LinkedIn account keeps one fixed IP near you, warms up slowly and acts at a human pace inside daily limits, and each mailbox keeps its own daily limit. [Product details](https://pumpgtm.com/blog/is-linkedin-automation-safe-pumpgtm-account-protection) | **Partial.** Email deliverability is managed automatically with domain warm-up and send throttling, while LinkedIn daily limits are set by hand per sender. [Source](https://www.artisan.co/ai-outreach) |
| Handle replies | **Built in.** A reply on any channel stops that person's follow-ups and lands in one inbox with a drafted answer for you to approve. [Product details](https://pumpgtm.com/mcp) | **Partial.** Ava stops the sequence on a reply and drafts or sends answers with your approval, but a shared inbox is not described. [Source](https://support.artisan.co/what-should-ava-do-when-a-lead-replies) |
| Run it from your AI | **Built in.** Claude, ChatGPT, Cursor and other AI clients can find people, write and approve sequences and answer replies through PumpGTM's MCP server, and there is a REST API. [Product details](https://pumpgtm.com/mcp) | **Partial.** An early connector for an AI assistant finds people, builds lists and drafts campaigns, but reply handling and a general public API are not described. [Source](https://support.artisan.co/claude-connector) |

## What each stage means

1. **Find buyers.** The product itself finds new people to contact, both by searching for a described audience and from at least one live signal such as post engagement, new followers or hiring. Only one of the two, or search through a LinkedIn Sales Navigator subscription, is Partial.
2. **Check fit.** Each found person is checked against your ideal customer before any message goes out, with the reason shown, and you approve or remove them. Filters you set by hand, or a review list without a fit check, is Partial.
3. **Write the messages.** AI drafts the outreach from your offer and each prospect's context (profile, company or signal), and you review it before it sends. Generic AI copy, one AI line or rewriting your text is Partial. Merge-field templates alone do not count.
4. **LinkedIn, email and X.** LinkedIn, email and X steps send from your own accounts inside the product, in one sequence. Each channel is rated on its own, and one or two of the three is Partial.
5. **Account safety.** Every connected sending account is protected automatically with a warm-up for new accounts, daily limits and paced, human-like timing. Only some of these, or limits you set by hand, is Partial.
6. **Handle replies.** A reply stops that person's remaining steps, lands in one inbox you answer from, and comes with an AI-drafted answer. An inbox without drafted answers, or drafts without a shared inbox, is Partial.
7. **Run it from your AI.** Your own AI assistant can do the work (find or add people, start campaigns, read and answer replies) through an official MCP server, and there is a public API. An API alone, or an MCP server that only reads data, is Partial.

## Where each one is stronger

### PumpGTM covers more of the job

- **Check fit.** Artisan: Partial. Ava prioritizes leads by likelihood to convert, and applies your qualification criteria before booking a meeting, not before the first message.
- **LinkedIn, email and X.** Artisan: Partial. Ava sends email from your mailboxes and LinkedIn connection requests and messages, but no X steps.
- **Account safety.** Artisan: Partial. Email deliverability is managed automatically with domain warm-up and send throttling, while LinkedIn daily limits are set by hand per sender.
- **Handle replies.** Artisan: Partial. Ava stops the sequence on a reply and drafts or sends answers with your approval, but a shared inbox is not described.
- **Run it from your AI.** Artisan: Partial. An early connector for an AI assistant finds people, builds lists and drafts campaigns, but reply handling and a general public API are not described.

### Artisan is stronger at

- Artisan includes a built-in contact database and enrichment, so leads need no separate data tool. [Source](https://www.artisan.co/)
- Artisan adds a built-in dialer so reps can call queued prospects with talking points from the same platform. [Source](https://www.artisan.co/pricing)
- Artisan syncs two ways with HubSpot and Salesforce and can answer replies and book meetings autonomously. [Source](https://www.artisan.co/pricing)

## What you pay to start

|  | PumpGTM | Artisan |
| --- | --- | --- |
| Starts at | $75 a month per LinkedIn account | No public price |
| Plan | Starter is $75 a month per LinkedIn account after a 7-day free trial, with $0 due today and a card required when the trial starts. Billed yearly, it is $60 a month ($720 a year). Each LinkedIn account comes with an email inbox and an X account. Cancel anytime. [PumpGTM pricing](https://pumpgtm.com/pricing) | Artisan does not publish prices. Plans are quoted by sales and sized by how many leads are contacted each month. [Pricing source](https://www.artisan.co/pricing) |

## Read more about Artisan

- [Best AI SDR tools for startups (2026): 7 options compared on approval, ownership and contract](https://pumpgtm.com/best/ai-sdr-tools-for-startups)

## Questions about PumpGTM and Artisan

### What is the difference between PumpGTM and Artisan?

Artisan sells Ava, an AI BDR with a built-in contact database, CRM sync and a dialer for your reps, on plans quoted by sales. PumpGTM is self-serve with public prices, checks each person's fit before the first message, sends on X as well as LinkedIn and email, and runs fully from your own AI assistant. Pick Artisan if you want an autonomous BDR working alongside reps who call, with two-way Salesforce or HubSpot sync.

### How much does Artisan cost compared with PumpGTM?

Artisan does not publish prices. Plans are quoted by sales and sized by how many leads are contacted each month. Starter is $75 a month per LinkedIn account after a 7-day free trial, with $0 due today and a card required when the trial starts. Billed yearly, it is $60 a month ($720 a year). Each LinkedIn account comes with an email inbox and an X account. Cancel anytime.

### Where is Artisan stronger than PumpGTM?

Artisan includes a built-in contact database and enrichment, so leads need no separate data tool. Artisan adds a built-in dialer so reps can call queued prospects with talking points from the same platform. Artisan syncs two ways with HubSpot and Salesforce and can answer replies and book meetings autonomously.

### Can my AI assistant run PumpGTM and Artisan?

Claude, ChatGPT, Cursor and other AI clients can find people, write and approve sequences and answer replies through PumpGTM's MCP server, and there is a REST API. An early connector for an AI assistant finds people, builds lists and drafts campaigns, but reply handling and a general public API are not described.

## Next step

Enter your website to build your sales plan. Review the people and the messages before anything sends. [Build my sales plan](https://pumpgtm.com/start)

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