# Keyword listening: find the conversations that matter | PumpGTM Canonical URL: https://pumpgtm.com/keyword-listening # Grow your brand in the right conversations. Find potential customers, catch complaints and spot praise across LinkedIn, X and Reddit. PumpGTM filters the noise so you can focus on the people worth a reply. [Start listening](https://app.pumpgtm.com/signals/social-listening) Start with your brand, competitors or the problems you solve. ## PumpGTM listening Interactive example Buying intent High priority A founder choosing a tool Reddit “ Which form builder lets us collect payments and connect to our CRM? We’re replacing our signup forms this week. ” Actively choosing a tool, with a clear deadline and specific requirements. A good moment to introduce your product. buyer-conversations Scheduled Slack report Explore three signals from a fictional form builder’s feed. LinkedIn X Reddit Slack reports ## Trusted by the top startups in SF - [$57M raised](https://www.keka.com/) - [Mastra $35M raised](https://mastra.ai/) - [Adapt $10M raised](https://adapt.com/) - [Supermemory Backed by Solo Founders Program](https://pumpgtm.com/customers/supermemory)[Open case study](https://pumpgtm.com/customers/supermemory) - [Y Combinator Winter 2021](https://journey.io/) - [Y Combinator Summer 2020](https://jitsu.com/) - [Windmill Y Combinator Summer 2022](https://www.windmill.dev/) - [Y Combinator Spring 2026](https://pumpgtm.com/customers/harbor)[Open case study](https://pumpgtm.com/customers/harbor) - [Y Combinator Winter 2024](https://www.respan.ai/) - [Workers.io Y Combinator Fall 2026](https://pumpgtm.com/customers/workers-io)[Open case study](https://pumpgtm.com/customers/workers-io) - [Docura Health Y Combinator Winter 2026](https://docurahealth.com/) - [Moonshot Backed by Y Combinator](https://moonshot.computer/) - [ByteAsk Y Combinator Fall 2026](https://byteask.ai/) - [Orchestrator 12k stars on GitHub](https://orchestrator.inc/) - [Browzer #2 Product of the Day](https://pumpgtm.com/customers/browzer)[Open case study](https://pumpgtm.com/customers/browzer) - [Hank](https://pumpgtm.com/customers/hank)[Open case study](https://pumpgtm.com/customers/hank) “ The same day I connected PumpGTM to LinkedIn, I set up a Play for some new personas we wanted to reach, and I got a meeting with a COO for the next day . It's been a huge game changer for us, and a great read on how our message is landing with the market. ” Rachel Taylor GTM, Adapt $10M raised “ PumpGTM found exactly the right leads for my business and reaches out to them, automatically ” Dhravya Shah Founder and CEO, Supermemory Backed by Solo Founders Program [Read Supermemory 's story](https://pumpgtm.com/customers/supermemory) “ I love how easy it is to hook up different accounts . It's been working really good, and I'm gonna keep bringing on new accounts in here, just because of how useful it is. ” Eric Sabshon Co-founder and COO, Hank. Moved all his profiles to PumpGTM [Read Hank 's story](https://pumpgtm.com/customers/hank) “ Every other tool I tried couldn't find our niche buyer on LinkedIn. PumpGTM nails it, and the replies are already turning into calls . ” Albert Cai Founder and CEO, Harbor Y Combinator Spring 2026 [Read Harbor 's story](https://pumpgtm.com/customers/harbor) “ PumpGTM quickly finds relevant leads from different sources and allows me to test messaging. I'm onboarding my entire team now to speed up my outbound sales. ” Chaitanya Choudhary Founder, Workers.io Y Combinator Fall 2026 [Read Workers.io 's story](https://pumpgtm.com/customers/workers-io) “ We've tried Sales Navigator, ZoomInfo and Apollo, and if your leads aren't good, nothing else works. PumpGTM gets the accuracy right, on seniority and on the exact accounts we sell to. It's fast, and it finds in minutes what would take my team hours to put together by hand. ” Chethan Srivatsa Senior Digital Marketing Associate, Soho Square Solutions 160+ employees “ I really like PumpGTM. My automated outreach also feels like a human. Really thoughtful approach man! I think the quality of leads is great, not a slop list like a ton of other products. ” Rahul Arulkumaran Founder, Browzer #2 Product of the Day [Read Browzer 's story](https://pumpgtm.com/customers/browzer) “ I've spent my career in cybersecurity. I never connected my LinkedIn to anything. PumpGTM changed that. It found exactly who I needed to reach , and started the conversation for me. ” Harsh Shroff Co-founder, Aperture “ On my first day I wrote in saying nothing was happening, and I was already looking at Apollo and Instantly. Two days later a managing director asked me for a meeting. I said if I got even one client, I'd stick with PumpGTM. ” Brian Noronha Founder, LADR Media [Read LADR Media 's story](https://pumpgtm.com/customers/ladr-media) “ I'm a solo founder, so I can only go to so many conferences in a month. What PumpGTM has built is really good, especially the multichannel outreach . That's exactly what I was looking for. ” Anuj Shah Founder and CEO, Adaptable Founder ex-Amazon and Tesla ## See which conversations need you. Describe your customers and the conversations you care about. PumpGTM filters out irrelevant posts and labels the rest by intent and priority, so you know where to spend your time. Get a scheduled Slack report with the posts that need your attention, then open the conversation and reply. ### Your relevance rules Look for Founders choosing a form builder, collecting payments or replacing Typeform. Skip Job listings, affiliate promotions and people selling their own form builder. Example settings for a form builder. ## Turn a relevant mention into a real conversation. A signal gives you a reason to reach out. Research the person and build your follow-up with the rest of PumpGTM. [### Stay close to important accounts Add selected LinkedIn accounts to account listening and keep up with their new posts. Explore account listening](/plays/listening)[### Know who you’re talking to Use a profile URL with PumpGTM’s people tools to look up professional details and work emails. Explore people enrichment](/people)[### Follow up with the right context Add the prospects you choose to a LinkedIn and email play, with your own messages and timing. Explore outreach plays](/plays/linkedin-email) ## Someone is asking for what you offer. Find the post, understand the context and start the conversation. [Start listening](https://app.pumpgtm.com/signals/social-listening)