Apollo vs Clay
Compare Apollo’s sales workspace with Clay’s data workflows, then decide how to put your prospect list to work.
Quick answer
Evaluate Apollo for prospect data and sales engagement in one workspace. Evaluate Clay for custom research and enrichment workflows across data providers.
Namanyay Goel · Updated · 2 min read
You need a better prospect list. The decision is how you want to build it and what happens after the data arrives.
This comparison is published by PumpGTM. Product descriptions were checked against official websites on October 4, 2026.
Start with a sales workspace
Apollo combines prospect data with tools for sales teams to research and engage accounts. Evaluate it when you want your team to work from a shared prospecting platform. Apollo product overview.
Build a custom data workflow
Clay brings multiple data providers, research, and enrichment into configurable workflows. It supports use cases such as account research, lead scoring, and CRM enrichment. Evaluate it when someone on your team will build and maintain those workflows. Clay product overview.
Test the same people in both
Use a small sample drawn from your actual audience. Compare the fields you need, their freshness, and the usable matches returned. Record the credits spent and the work required to get the results into your next tool.
| Your priority | What to try |
|---|---|
| Prospecting within a sales workspace | Apollo |
| Research and enrichment across providers | Clay |
| A person lookup from your own API or agent workflow | PumpGTM people data |
Check Apollo pricing and Clay pricing against the seats, credits, and integrations your workflow needs.
Bring people data into your workflow
PumpGTM connects the data you need with the outreach you want to run. Start a LinkedIn post-engager play, coordinate LinkedIn and email, or follow up with your X audience.
For a custom workflow, use the people API or MCP tool. Give it a LinkedIn profile URL and get professional details, an optional work email, and available public social connections. Sources and observation dates help your team assess the result. Coverage varies by person; a lookup does not start outreach.
Paid people lookups use workspace Energy. One Energy is $0.05, and each response reports the Energy charged or held. See the people index for an interactive example and pricing for plan details.
See your next sales play
Enter your website and review a plan for who to reach and how. Build my sales plan.