Field notes and practical guides to finding buyers, writing useful messages, and turning conversations into sales.
A practical guide to multichannel outbound: resolving both the LinkedIn profile and the work email for every lead, which channel goes first, how to thread follow-ups, how to stop when they reply, and how to connect Gmail or Microsoft 365 safely.
The four-step qualification and outreach process PumpGTM ran for Supermemory, plus a ten-prospect exercise you can do today.
A four-step LinkedIn sales guide for vibe coders and early founders, including the two-line connection message from my YC batch.
A repeatable way to find a real potential customer for any startup in a day: find the problem in public, pick the channel, write the first line.
What one of San Francisco's fastest growing companies actually does to book meetings: where the lead list comes from, why every person gets a LinkedIn request and an email in the same week, how many follow-ups they send, and the exact message format. Written so you can copy it.
How to turn the people who like and comment on a LinkedIn post into qualified prospects, then measure the source to a meeting.
Six checks that separate an AI-written cold message that gets replies from one that gets deleted: recipient view, plain speech, evidence, ask.
How to turn competitor comment sections into qualified prospects: which posts to mine, what counts as intent, how to check fit and reach out.
One job per step, reply detection that stops follow-ups, account limits, and the four numbers to track before a LinkedIn sequence goes live.
